Can I buy without talking to you first?

For projects up to $3,500 and the monthly plans, yes: check out, then book the kickoff call. Store builds and the UI system start with a short call and a written quote. If either of us decides on the kickoff call that it isn’t a fit, you get a full refund.

How does a project start?

Two ways. Buy a service here and book the kickoff call, or send a note and we talk first. Either way, you get a written scope: deliverables, timeline, what I need from you, and how we’ll accept the work.

Do you only work on Shopify?

Shopify is the focus. I also build campaign landing pages in Webflow, and run A/B tests, AI Optimize and personalization in Webflow Optimize, which works on Shopify stores too. Development is scoped to the stack we agree on up front.

Can you design without building, or build someone else’s design?

Yes. Every engagement can be design-only, development-only, or both. Combined is where the work moves fastest, because nothing gets lost between the design and the build.

Shopify stores, designed and built.

Fixed-price strategy, design, and development for DTC brands on Shopify, from one person.

See services and prices Or send a note first

Vinney DawsonIn-house on a global skincare brand’s Shopify team since 2021

Three ways to start

You don’t know what’s costing you sales.

Ecommerce UX audit

$1,5001 to 2 weeks

You know which page is the problem.

Product page sprint

$3,5002 to 3 weeks

You have a backlog and no one to ship it.

Growth plan

$2,400/month20 hours a month

All services and prices

Ten services, from a one-off audit to a monthly plan. Buy the fixed-price ones online, or start a larger build with a short call and a quote.

Start here
- Ecommerce UX audit$1,500Find where shoppers drop off and what to fix first.
Fix a page
- Product page sprint$3,500Help shoppers make a confident choice.
- Campaign landing page$1,500One campaign, one page, designed and built.
Build what’s missing
- Custom section$1,000Add what your theme can’t do yet.
- Ecommerce UI systemFrom $5,000Shared components, so new pages match the old ones.Request a quote: Ecommerce UI system
- Theme storefront buildFrom $6,000A new or redesigned store on a premium Shopify theme.Request a quote: Theme storefront build
- Headless storefrontFrom $12,000A custom storefront on Shopify Hydrogen.Request a quote: Headless storefront
Keep improving
- Optimize plan$1,500/monthSmall, steady improvements.
- Growth plan$2,400/monthA real improvement each month, with a note on what changed.
- Embedded plan$3,450/monthA part-time designer and developer on your team.

Kickoff call within two business days
Full refund if either of us decides it’s not a fit before work starts
Secure checkout by Stripe

Compare all ten services

Selected work

Three Shopify projects: five years on dermalogica.com, my own store for designers, and a headless store for horn players.

The Hamburger Menu Tee on a phone: the product photo, then its name, price and description

Brasslines homepage on a phone with search, genre shortcuts, and a featured soul chart

Dermalogica

Shopify store · Five years of design and build

UX UI Goodies

Shopify store and custom theme · Brand, design and development

Brasslines

Headless Shopify storefront · Design and development

See all work

Tools I build with

The platforms and apps many Shopify brands already run on. I design and build inside them, so the work fits how your team already operates.

UX Growth Lab is a Shopify Partner.

Campaign landing pages

Webflow Optimize

A/B tests and personalization

Email and SMS

Reviews and loyalty

Post-purchase surveys

Upsells and recommendations

Product quizzes

Design and UI systems

Product names and logos belong to their owners. They show tools I work with and don’t imply endorsement or partnership, apart from Shopify, where UX Growth Lab is a Shopify Partner.

Free resources

Check your own store before you hire anyone. Each resource cites its research and takes minutes to use.

Checklist

Shopify product page checklist

Check the page where shoppers decide, item by item.

About 15 minutes

Calculator

A/B test calculator

How long a test takes, what it can detect, and when AI Optimize is ready.

About 5 minutes

Checklist

Shopify store launch checklist

The checks to run before a new or redesigned store goes live.

About 30 minutes

Guide

Shopify theme or headless? How to decide

When a theme is enough, and when headless is worth it.

About 8 minutes

All resources

Vinney Dawson, smiling, in a navy sweater against a dark background

Who you’ll work with

Nearly five years designing in-house for a global skincare brand. Through UX Growth Lab, I design and build for other Shopify brands.

On a global skincare brand’s in-house US Shopify team: Since 2021
Automated tests behind Brasslines, my own Shopify store: 1,470
Playing trumpet professionally at Disneyland: About 7 years

More about Vinney

Questions before we start

Can I buy without talking to you first?: For projects up to $3,500 and the monthly plans, yes: check out, then book the kickoff call. Store builds and the UI system start with a short call and a written quote. If either of us decides on the kickoff call that it isn’t a fit, you get a full refund.
How does a project start?: Two ways. Buy a service here and book the kickoff call, or send a note and we talk first. Either way, you get a written scope: deliverables, timeline, what I need from you, and how we’ll accept the work.
Do you only work on Shopify?: Shopify is the focus. I also build campaign landing pages in Webflow, and run A/B tests, AI Optimize and personalization in Webflow Optimize, which works on Shopify stores too. Development is scoped to the stack we agree on up front.
Can you design without building, or build someone else’s design?: Yes. Every engagement can be design-only, development-only, or both. Combined is where the work moves fastest, because nothing gets lost between the design and the build.

Not sure which one?

Start with the Ecommerce UX audit: $1,500, 1 to 2 weeks. Fix the right things first, with evidence.

Or send a note