Keep improving
Optimize plan
Small, steady improvements.
Best if: You have a short list of fixes and want steady progress without a project.
$1,500per month
- Hours
- 12 hours a month
- Covers
- Strategy, design, and development
- Payment
- First month at checkout, then monthly on the same date. Cancel online before your next billing date.
- Kickoff call within two business days
- Full refund if either of us decides it’s not a fit before work starts
- Secure checkout by Stripe
You’ll work directly with Vinney. About Vinney
Twelve hours a month for fixes and small improvements, planned on a monthly review call so the hours go where they matter.
What’s included
- 12 hours of strategy, design, and development
- A monthly review call
- A prioritized backlog
- Small design and build updates
Where it stops
- Rolling unused hours into the next month
- Large projects, which get their own fixed price
What I need from you
- Collaborator access to your Shopify store
- Analytics access
- One point of contact
How we accept the work
You get a short log of what shipped each month, and you approve the next month’s priorities on the review call.
- 0.5×
Mobile shoppers added to bag at about half the desktop rate, while viewing more products.
The test: A sticky add-to-bag bar, so price and purchase stay in reach on long mobile product pages.
- 9×
Shoppers who searched converted about nine times better, yet roughly 1 in 25 visits used search.
The test: A visible search field in place of a header icon.
What the data showed
From the skincare CRO program
The skincare CRO program runs this way: small, additive changes that ship fast and teach the team something.
Read the case study: Skincare CRO programAfter you check out
Book the kickoff
Right away you get a confirmation and a link to book the kickoff call, which happens within two business days.
Confirm the scope
On the call we confirm the written scope: deliverables, what I need from you, and how we accept the work.
Work starts
Work starts on the agreed date, with review points along the way so you see progress early.
Often paired with
More in Keep improving: Growth plan, Embedded plan
Optimize plan$1,500/month
Ready to start the Optimize plan?
$1,500/month, 12 hours a month. Kickoff call within two business days.