Work

Two projects and where each one stands: a CRO program from my in-house work, and Brasslines, my own Shopify storefront.

0.5×Mobile shoppers added to bag at about half the desktop rate, while viewing more products.
The test:A sticky add-to-bag bar, so price and purchase stay in reach on long mobile product pages.
9×Shoppers who searched converted about nine times better, yet roughly 1 in 25 visits used search.
The test:A visible search field in place of a header icon.

Skincare CRO program

Shopify CRO · Strategy and experiment design

Turning analytics, behavior data, and a phone in hand into a ranked set of experiments.

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Headless Shopify storefront · Design and development

A sheet-music store built like a tool for working horn players.

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The Ecommerce UX audit starts the same way: the data first, then the phone, then a ranked list of fixes. $1,500, 1 to 2 weeks.