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Ecommerce UX audit

Find where shoppers drop off and what to fix first.

Best if: Conversion has stalled and you’re not sure why, or you want evidence before a redesign.

$1,500fixed price

Timeline
1 to 2 weeks
Covers
Strategy
Payment
At checkout, in full or over time with Affirm or Klarna
Ask a question first
  • Kickoff call within two business days
  • Full refund if either of us decides it’s not a fit before work starts
  • Secure checkout by Stripe
  • Pay over time with Affirm or Klarna at checkout, subject to approval

You’ll work directly with Vinney. About Vinney

A focused review of your shopping journey: the analytics, the session recordings, and the store itself on a real phone. You get a ranked list of fixes and a brief you can build from, with me or with anyone else.

What’s included

  • Analytics and behavior review of your key journeys
  • Hands-on review of the store on desktop and mobile
  • A ranked list of fixes, each tied to evidence
  • A design and build brief for the top opportunity
  • A walkthrough call to go through the findings

Where it stops

  • Building the fixes (a separate project or a monthly plan)
  • Paid media, SEO, or email program audits
  • Any promise of a specific revenue or conversion result

What I need from you

  • Read access to Shopify analytics, and GA4 if you use it
  • Session recordings or heatmaps, if you have them
  • Your goals and anything you’ve already tried

How we accept the work

Every finding points to evidence you can check, or is clearly labeled as a hypothesis. You approve the report after the walkthrough.

  1. 0.5×

    Mobile shoppers added to bag at about half the desktop rate, while viewing more products.

    The test: A sticky add-to-bag bar, so price and purchase stay in reach on long mobile product pages.

  2. 9×

    Shoppers who searched converted about nine times better, yet roughly 1 in 25 visits used search.

    The test: A visible search field in place of a header icon.

What a finding looks like

From the skincare CRO program

Each finding pairs a signal from your data with the test it leads to. These two come from the skincare program, which started the same way.

Read the case study: Skincare CRO program

After you check out

  1. Book the kickoff

    Right away you get a confirmation and a link to book the kickoff call, which happens within two business days.

  2. Confirm the scope

    On the call we confirm the written scope: deliverables, what I need from you, and how we accept the work.

  3. Work starts

    Work starts on the agreed date, with review points along the way so you see progress early.

After the audit

Building the fixes is a separate project or a monthly plan.

Improve conversion

Product page sprint

Help shoppers make a confident choice.

$3,5002 to 3 weeks

Ecommerce UX audit$1,500

Ready to start the Ecommerce UX audit?

$1,500 fixed price, 1 to 2 weeks. Kickoff call within two business days.

Ask a question first

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You’ll work directly with Vinney, from the kickoff call to launch.