What a project costs
Fixed prices for defined scopes. Buy online and book the kickoff, or send a note and talk it through first.
Not sure where to start?
Start with a UX audit
A focused review of your shopping journey. You get a ranked list of fixes and a brief you can build from, with me or with anyone else.
$1,5001 to 2 weeks
- Analytics and behavior review of your key journeys
- Hands-on review of the store on desktop and mobile
- A ranked list of fixes, each tied to evidence
- A design and build brief for the top opportunity
- A walkthrough call to go through the findings
Fixed price, paid at checkout.
Focused projects
Each price covers the scope on its service page. Projects up to $3,500 are bought online. Store builds and the UI system start from the price shown and are scoped on a short call, then quoted before anything is charged.
The work behind these prices: the skincare CRO program and Brasslines.
- Theme storefront buildA new or redesigned store on a premium Shopify theme.
4 to 6 weeks
From $6,00050% to book
- Ecommerce UI systemShared components, so new pages match the old ones.
3 to 4 weeks
From $5,00050% to book
Monthly plans
A set number of hours each month for strategy, design, and development. For stores that need steady improvement more than a one-off project.
Optimize
You have a short list of fixes and want steady progress without a project.
$1,500/month
12 hours a month
- A monthly review call
- A prioritized backlog
- Small design and build updates
Recommended: the smallest plan with a test every month
Growth
You want one real page iteration or A/B test shipped every month.
$2,400/month
20 hours a month
- Everything in Optimize
- One page iteration or A/B test each month
- A short results note after each release
Embedded
You need design and development every week, without hiring for it.
$3,450/month
30 hours a month
- Everything in Growth
- A weekly check-in
- UI system upkeep, with your requests scheduled first
Every price comes from the hours the work takes. Monthly plans buy those hours at a lower rate. Work beyond a scope is quoted the same way, before it starts.
Book a 30-minute call (opens in a new tab)How payment works
- Projects
- Paid at checkout by card or US bank account, or over time with Affirm or Klarna, subject to approval. Work starts on the date we agree at the kickoff call.
- Store builds and the UI system
- Quoted after a short scoping call. 50% books the start date. For a store build, the other 50% is due at launch, or 30 days after the agreed launch date if the delay is on your side. For the UI system, it’s due on delivery.
- Monthly plans
- Billed at checkout, then on the same date each month. Cancel online before your next billing date, using the billing link in your order email. Unused hours don’t roll over; need more in a month? Add them at your plan’s rate.
- If it’s not a fit
- If either of us decides on the kickoff call that the project isn’t a fit, you get a full refund before any work starts.
- Invoices and purchase orders
- Send a note for an invoice or a purchase order, and I’ll set it up.
Every project includes
- A written scope with deliverables and acceptance criteria
- Agreed review points, so you see progress early
- Responsive design and build, checked on desktop and mobile
- Documentation and a handover call
- Direct access to the person doing the work
- Ownership of the designs and code once paid in full
Pricing questions
- Can I buy without talking to you first?
- For projects up to $3,500 and the monthly plans, yes: check out, then book the kickoff call. Store builds and the UI system start with a short call and a written quote. If either of us decides on the kickoff call that it isn’t a fit, you get a full refund.
- What if my project is bigger than the listed scope?
- Send a note with what you need. You get a written quote before anything is charged.
- Can you work to a fixed budget?
- Yes. Tell me the number and I’ll scope to it, or tell you plainly what it won’t cover.
- Do you work hourly?
- No. Every price comes from the hours the work takes, but a project is a fixed price for a fixed scope, so it doesn’t change if the work runs long. Monthly plans are a set number of hours, and small changes come out of that month’s hours.
- Can I pay in installments?
- Yes, for projects you buy online. Choose Affirm or Klarna at checkout to split the payment, subject to their approval. Store builds and the UI system are invoiced after the scoping call.
- Do you guarantee results?
- No. I don’t promise a revenue or conversion number, and no case study here claims one. You get a written scope, acceptance criteria you approve, and a full refund if either of us decides on the kickoff call that it isn’t a fit.
Not sure which one?
Start with the Ecommerce UX audit: $1,500, 1 to 2 weeks. Fix the right things first, with evidence.